Lamgage(Langue and Parole)
Layout
Leisure
Libido
Life cycle
Lifestyle
Living Environment
Local community
Logic
Looks
Lifestyle
It is generally accepted that the word lifestyle was brought to Japan with the postwar Allied Occupation forces. While it has completely become a Japanese word&sbquo its definition has been changing. It was first translated as seikatsu yoshiki in the context of western lifestyle and Japanese lifestyle. Later&sbquo when the Japanese started to freely select their own lifestyles&sbquo it become linked to the person's consumption behavior&sbquo ant then by political interest and leisure activities as well. Max Weber once advocated a concept of status and economical order. He claimed that the consumption of assets is regulated by presentation of social statues or a particular life behavior. The definition of lifestyle today is considered to be carrying Weber's concept at least as the source with an extended and expanded interpretation. I think it is acceptable to define lifestyle based on individuals' patterns in tastes for daily consumption commodities. Moreover&sbquo the structure of the minority are becoming difficult to predict&sbquo this can be re-phrased as "diversification of lifestyles" as in "diversification of tastes" and "diversification of consumption behaviors."
I&sbquo however&sbquo think that as a result of changes in the awareness of values in individuals brought by changes in the structure of production and consumption&sbquo each individual is determining her lifestyle by re-evaluation her own social status. In other words&sbquo I believe that rather than individual taste and economical reality&sbquo it will be value judgment based on life environment&sbquo local community and generational discretion that will soon transform capitalism itself and relatively change even lifestyles.