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This word started to appear sporadically in newspapers from around 1872 and became a general term in 1887. During the Edo period&sbquo peddlers handed out printed matter called hikifuda&sbquo today's flyers&sbquo and this is said to have evolved into newspaper advertisements. The Latin root for the English word advert/ling (advertisement) is advertere&sbquo which means "to make people turn around" or "draw attention." It is generally accepted that advertere was first used to mean advertisement in a Mercurious Politics&sbquo a book on the news published in London in November 1655. In general the word refers to promoting merchandise such as services&sbquo ideas and information&sbquo as well as the entire range of activities that appeal to customers&sbquo in order to foster a favorable impression of companies&sbquo organizations. administrations and governments. Senden (propaganda)&sbquo which is similar in meaning but broader in scope than kokoku&sbquo is a publicity or promotional activity intended to gain understanding or sympathy by explaining a certain claim or virtue of a product to many people. In kokoku (hereunder advertisement)&sbquo the relationship with the medium used to make an appeal is the most important format in design expression. In other words&sbquo the primary purpose of advertisement design is "how to gain sympathy" through the medium format and the format of design that expresses the contents of the advertisement. Since the contents of advertisement have great influence on the consciousness of the masses&sbquo it implicates the danger of information control. Its mechanism-which comprises everything from selecting the advertiser and medium and securing that medium to the expression of advertisement-is closely related as a promotion system to large economic systems&sbquo and possesses the structure of consumption. As a result&sbquo the relationship between advertisement and design can be said to bean issue linked to the essence of design in the social structure of mind control.

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