Desire

Desire is synonymous with "demand"(youkyu)&sbquo which is a state of wanting something. If we assume it is same as demand&sbquo we can explain it by dividing it into the following three categories sociologically. The first is the drive or motive of the human being to take action to preserve the state of balance due to what the life system demands or when it lacks the necessary conditions. In this case&sbquo it can be considered the same as "need." The second is the desire&sbquo resulting from the demand and deficiency&sbquo cleanly being&sbquo distinguished and integrated to become wants. This is the sense of shortage regarding our natural requirements&sbquo and&sbquo when acquired&sbquo represents tension comprising a deficiency stemming from the sense of shortage. The third is the motivation to attain subjective goals&sbquo that is the desire&sbquo or appetite that considers necessary and beneficial things as opposed to antipathy against harmfulness and discomfort. It was Freud's psychoanalytic concept that defined these as desires and demands based on human instinct. According to this thinking&sbquo desires stem from instinct and drive&sbquo where drive is based on conscious experience and differs from biologically informed intuition. While this interpretation was controversial&sbquo its significance lies in categorizing drive into four types. First there is the basic drive(urtrieb)&sbquo which includes ego drive(ichtrieb) and sex drive(sexualtrieb). There eventually leads to life-drive(lebenstrieb) and death-drive(todestrieb). He concluded that these are fundamental to the human being. In design&sbquo the essence and rationality of design must be discussed in its relationship with drive&sbquo greed&sbquo desire and demand. This is because the essence of design lies on the border of exploring what desire is&sbquo and attempting to optimize for it in production and consumption in the marketplace.

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