We us [Wareware]

The word wareware(we) as a personal pronoun&sbquo denotes a clear sense of solidarity and indiscriminate consciousness among human beings or human relationships&sbquo but at the same time&sbquo also denotes an ambiguous state of fusion. The fact one part of wareware is ware(I) implies that subjective experience of oneself can be reconfirmed as clear communal consciousness. When the communal consciousness and emotion is converted to and influences anatatachi(you [plural])&sbquo and once again faces ware(I)&sbquo and if ware feels the bond with others at that time&sbquo it means that that ware is a member of a group. This means that wareware itself accompanies a certain emotion that has a conscious partial fusion that estimates relationships with others&sbquo and depending on the scale it is distinguished into three criteria: communion&sbquo communaut and mass. That is&sbquo depending on the degree of sharing the indiscriminate unity within a group&sbquo it is determined whether it is possible to actively be aware of the emotion wareware as a subjective communal experience. In short&sbquo whether the thought of ware(I) is the same level as the thought of wareware(we) determines whether the view of an individual is an emphasized view towards the group.
In design&sbquo as a method related to personal pronouns&sbquo ware(I) poses a question to oneself regarding a certain sense of value&sbquo or desirability and degree of preference&sbquo and presents a subjective expression obtained from that question to anata(you). Next&sbquo when it is empathized by the objective sense of value by kare(he)&sbquo karera(they[male])&sbquo kanojo(she)&sbquo kanojora(they [female])&sbquo which are third person pronouns&sbquo it means that a design value or value design is created. Furthermore&sbquo when the designer who is ware can consciously or indiscriminately share the sense of her self existing in wareware&sbquo the design of ware is sublimated to the design of wareware for the first time. It is extremely important for a designer to be aware of this in regards to her view of the vocation.

Copyright © 2009 Kazuo KAWASAKI All rights reserved.