Mass communication

Mass communication indicates communication that conveys large volumes of homogenous information to the general public though such mass media as newspapers&sbquo magazines&sbquo radio&sbquo TV and movies&sbquo and its phenomenon. Its characteristics are elucidated though comparison with personal communication. The sender first produces specialized and cooperative or collusive message using a specialized organization. As the content of the message is open to anyone in the general public&sbquo it is comprehensible. Moreover&sbquo the opportunity for conveying the message is set at a regular rate&sbquo the relationship between the sender and receiver is fixed&sbquo and the feedback is zero or extremely limited. The content of such messages&sbquo regardless of format&sbquo can be divided into four categories. The first category is journalistic content that conveys such fact as the occurrence of an incident&sbquo its development and background. The second category is commentary content with subjective views and statements. The third category is entertainment content. The fourth category is educational content. These communication formats via the mass media are no doubt optimal means and methods for information manipulation such as commercials and advertisements. Due to the advent of the computer&sbquo however&sbquo the hardware format of the mass media itself has changed and a more detailed and instantaneous communication of information (message) became possible. The advent of the computer as a means for personal communication has led to the re?彳valuation of what mass communication should be. Re?忻erification of mass communication that is also termed the "agenda?徭etting function" has now become possible due to the personal computer. More specifically&sbquo interactivity is being structured in mass media&sbquo which had previously been unilateral and lacking in feedback. In design it is considered vital to seek new perspectives in communication and revolutionary communication expressions that are liberated from expressions in mass media and mass communication.

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